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  Small Is The New Big by Seth Godin, [Audio Book ]
  Small Is The New Big [ABRIDGED] (Audio CD) by Seth Godin


 
Big business used to be a good thing.

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Description
 
Big business used to be a good thing.

 Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing. About the Author SETH GODIN is a bestselling author, entrepreneur and agent of change.

His book Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on The New York Times business book bestseller list. He lives in Westchester County, New York.
Product Details
  • Audio Book 6 CDs
    Publisher: Highbridge Audio
    ISBN-10: 1598870564
    ISBN-13: 978-1598870565

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