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International Business is a comprehensive textbook with a
global orientation, specially designed to meet the requirements of MBA
students. It brings out the key concepts of International Business in a
very simple and lucid manner with numerous practical managerial
examples, vignettes, diagrams, flow-diagrams and illustrations so as to
facilitate and reinforce learning.
Beginning with an overview
of globalization and international business, the book discusses in
detail various theories of international trade, international trade
patterns and balance of payments, institutional framework, World Trade
Organisation, and international economic integration. It goes on to
discuss international cultural, political, and legal environments and
policy framework for international trade. It further elucidates country
evaluation and selection, modes of international business expansion,
foreign direct investment and multinational enterprises. Finally, it
explicates key functional areas of international business such as
international marketing, international finance, global operations and
supply chain management, global human resource management and
international trade procedures and documentations. The book concludes
with separate chapters on contemporary issues such as e-business,
ethics, and corporate social responsibility.
As the book contains a wealth of useful information, it would be very useful to students as well as global managers.
About the Author
Dr Rakesh Mohan Joshi is Professor and Chairperson of the
Management Development Programmes at the Indian Institute of Foreign
Trade, New Delhi. He has over two decades of teaching, consultancy, and
training experience in international business and marketing. He has had
extensive transnational exposure in the field of international business
and has been associated with several multilateral organizations such as
the World Bank and The Asian Development Bank. He has authored numerous
research papers in leading journals and is the author of International Marketing (OUP, 2005)
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Product Details
Paperback: 912 pages
Publisher: Oxford University Press, USA (June 22, 2009)
ISBN-10: 0195689097
ISBN-13: 978-0195689099
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